#tbt Marketing of hair care products

Another one from the archives.

I wrote this blog post in March 2013, I was about 6 months into my healthy hair journey.

c149b3b0b0428e8b2b7946cad4eb94acWe all know those TV ads for hair products where the white girl is swishing her shiny brunette locks, and they are brilliantly catching the light, and the other side of the coin where a black girl is strutting across the street and her healthy relaxed hair is boouncing with every stride.

As a black girl, I have always thought that hair products also have a racial divide: Pantene, L’Oreal etc. for white hair and Dark&Lovely, Organic Root Stimulator for black hair, it just made sense that way and I never questioned it. Until of course, I embarked on my healthy hair journey, and the more I started reading up on taking care of my hair, the more I relaised that hair products dont’t have a racial divide, my hair will be quite happy using some L’Oreal product. Of course there are some products like relaxer that have a defined black market only, but things like shampoo, and conditioners are all fair game! Last year, I tried out this theory and bought Aussie Miracle Moisture Conditioner, and it is the best conditioner I have used to date, my hair looooves it, and it leaves my hair feeling so soft and yummy after I use it.

fb89b3797a1c150c9e2716843ff870ecI think at the end of the day, one you know what type of hair product you are looking for, and what ingredients you are most interested in, don’t be shy to look at the products aimed at the white market. Because at the end of the day, the one molecule in your hair product doesn’t know if your hair is kinky or straight, it just does what it is meant to do. Molecules don’t discriminate like that!

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5 Comments

  1. April 16, 2015 / 09:05

    I love this post! because I pretty much felt the same and honestly the black adverts I was 100% convinced they wore weave lol

    But in 2013 this was before my hhj I decided that I am going to buy VO5 shampoo and conditioner for my hair hoping that my hair will have some life and movement(I was going through one of my DIY moments that lasted till one attempt later… everytime lol) guess what, I still have them lol I use now.

  2. April 16, 2015 / 14:06

    Love the post! I have also thought that some products were made specifically for the ‘Black market’ and the brands mentioned above were just not helping my hair. I was in the wrong,as i was using the wrong products from the line.
    As my knowledge in healthy hair improved, i started to note that my hair (relaxed and new growth) preferred these brands (L’Oreal EverCreme) as they make my hair soft, shiny, and they never weigh it down.

    -Yinka A.

  3. April 17, 2015 / 07:31

    I also used to think the products targeted for the white market cannot work on ethnic hair, until I used them. I think the most important thing is the ingredients and if the product works well on your hair then why not go ahead and use it in your regimen.

    • April 18, 2015 / 08:26

      Exactly, it’s all about the ingredients and how your hair responds to the product

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