I admit that I have been guilty of not using a cup when brushing my teeth (even though I know better!) – I don’t let the water run while I’m brushing but it’s definitely running while I’m rinsing my mouth and my toothbrush. So the #everycupcounts campaign by Colgate to ensure that we all use only 1 cup of water when brushing our teeth directly speaks to people like me.
As someone who works in the water sector, saving water is something that is always on my mind but I’m guilty of thinking about it on such a big scale i.e.city wide / country wide. However, there are many ways of making a daily difference with responsible water use and if we all do it the cumulative effect is just as impactful.
The #EveryCupCounts initiative encourages water users to use a cup of water during toothbrushing and rinsing. When compared to the usual practice of brushing over a running tap, the new method can save thousands of litres a year per person. This can help to reduce pressure on water resources and change lives.
Ever since I have heard about this campaign, I’ve been using 1 cup when brushing my teeth, I keep the cup next to my toothbrush so I always remember to use it. I’ve been saving 24 litres of water per day, that is nearly 9000 litres of water a year! To put it into perspective, I’m saving 2 months worth of water that we use as a family just by using a cup when I brush my teeth. I’m so super chuffed with my self because that is a looot of water!
So in the spirit of saving this precious resource: I am challenging each one of you to join this campaign and use 1 cup when brushing your teeth.